Our mission

 Seeing the familiar through new eyes
(noticing things others do not)


Our history provides the evidence that our mission is really effective. We have created new business opportunities and developed ideas from an everyday perspective.

Oppurtunities in everyday life

Opportunities, simply stated, are right here, right now. In our everyday world and in our contacts with you, our customer. Surprisingly often the answer is simply a matter of putting together known fundamentals in new ways, and arriving at a new solution. 

Durable design means doing things right, right from the start. Nevertheless, finishing issues are seldom given high priority when a new product is born. We want to change that. We would like the choice of finish to be made right at the very beginning. That way we avoid a lot of problems later on. And in fact, it creates lots of new opportunities.