Seeing the familiar through new eyes
(noticing things others do not)
Our history provides the evidence that our mission is really effective. We have created new business opportunities and developed ideas from an everyday perspective.
Opportunities, simply stated, are right here, right now. In our everyday world and in our contacts with you, our customer. Surprisingly often the answer is simply a matter of putting together known fundamentals in new ways, and arriving at a new solution.
“Can we get people to change their points of view?”
We are convinced we can, even if it can often be a pretty tough challenge. One of our hardest tasks is to get surface treatment considered the very moment a new product is conceived. Thanks to Proton Surface Academy, Sony Ericsson acquired exactly the knowledge it needed for designing mobile telephones with the right surfaces. Today our courses are a permanent feature of the company’s skills development programme. That’s pretty cool. Göran Holmbom, MD.